charlietodd:

Four years ago, Daniel Bejar received an effusive e-mail from a man in southern Ontario, a self-described “musical enthusiast”; apparently, the man had meant to reach a different Daniel Bejar, a singer and songwriter from Vancouver who leads a band called Destroyer. Bejar studied up on Bejar. “I was, like, all right—we’re going to share this for the rest of our lives,” Bejar said. “He’s not going to stop making music, and I’m not going to stop making art. But it took a while for me to figure out what to do.”

This is what Bejar did: He grew his hair into a frizzy mane, and he grew a beard, and then he set about re-creating some of the most widely circulated images of Bejar the musician, who has frizzy hair and a beard. Their faces aren’t identical—Bejar the artist has a more assertive brow and a narrower face—but the resemblance in the images is pretty close. He called his project “The Googlegänger,” and he put his work online. So far, at least two reviews of the new Destroyer album, “Kaputt,” have been accompanied by images of Bejar instead of Bejar. 

This project is awesome.  Read the full story in The New Yorker.  Check out the artist Daniel Bejar’s other projects on his site.  His NYC subway map prank is especially good.  Oh and to get the full effect, be sure to Google Image Search “Daniel Bejar.”